A successful tiptoe for 2008

A pleasant surprise for the start of 2008. Last year inspired by Michael Moore’s call to get involved and write letters, I emailed Ocado to request they implement an ethical/fairtrade category, rather than having to hunt for product. I got a reply saying thank you very much etc etc. Placing an order this week I saw that in their redesign there is now a Fairtrade section. I can’t imagine it’s down to my single email, but it goes to show that consumer action can make a difference. So thank you Ocado. Guess it’s time to wipe the festive dust from the keyboard and see wether they can add ethical goods to it.

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This entry was posted on January 11, 2008 at 6:45 pm and is filed under activism, fairtrade, product, uk. You can subscribe via RSS 2.0 feed to this post's comments. You can comment below, or link to this permanent URL from your own site.

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