A successful tiptoe for 2008
A pleasant surprise for the start of 2008. Last year inspired by Michael Moore’s call to get involved and write letters, I emailed Ocado to request they implement an ethical/fairtrade category, rather than having to hunt for product. I got a reply saying thank you very much etc etc. Placing an order this week I saw that in their redesign there is now a Fairtrade section. I can’t imagine it’s down to my single email, but it goes to show that consumer action can make a difference. So thank you Ocado. Guess it’s time to wipe the festive dust from the keyboard and see wether they can add ethical goods to it.
